Mezzancello- Ads

by brittanymezz

Good Ad:
The first two pictures are an ad that appeal to its audience using both ethos and pathos. It uses ethos by using two prominent figures to endorse the product. In this case two celebrities Karl Lagerfeld (Chanel designer) and Gwenyth Paltrow teamed up to promote a t shirt designed by Karl who teamed up with Saks Fifth Avenue for Key to the Cure which also appeals to the audience through pathos also which is to promote womens cancer research.

Bad Ad:
The third picture is a Diesel ad. I just do not understand it or what it is advertising. It is supposed to promote the Diesel brand but I dont understand who would find acting stupid appealing. The attempt of the ad was to appeal to its audience through logos but the text is insluting and does not make sense in trying to promote the brand. Ethos is not present in this ad because there is no celebrity prominent figure, nor is pathos because the text in this ad does not reach an audience through emotion.