Advertisements

by kimnania

This is the bad ad. I think it is a bad advertisement for many reasons. This advertisement is for a European magazine, however I would not be tempted buy the magazine because of this advertisement.

 This ad does not address  ethos or logos. Ethos is the character of the person in the advertisement. This woman is not a public figure that people would aspire to or would be willing to buy a product from. Logos is how an ad logically appeals to people. There is nothing in this ad that logically makes sense. Why would someone think they should buy a magazine, because the advertisement for it shows people having sex with animals.

This ad does include pathos. Pathos is when an advertisement emotionally appeals to the reader. This ad definitely would create an emotional reaction to any viewer, because of it’s shocking subject matter. However, I do not think that the angry or confused emotions that this advertisement might create would make a person more inclined to buy their product.

 

This is the good ad.  This ad is promoting  the United Colors of Benetton which is a clothing company. Through this advertisement the company is hoping to make the viewer see them as a caring company.

This idea is seen through the company’s use of logos and pathos. Logos is appealing to a viewer through logic. This ad accomplishes this because it is showing the viewer that their company sees all people as equal. One of the reasons why I found this article to be so effective is because their logos also ties into their pathos. By telling people that their company sees all people as equal, they are appealing to people’s emotions. After seeing this ad most people would feel as if the company cares about individuals and important social issues like equality. Although the company is not explicitly selling their product through this ad, they are implicitly selling it by playing on people’s emotions.

The one aspect that this ad is missing is ethos, which is the character of your speaker.  The company could have improved this ad by the use of ethos. For instance they could include a black, white, and asain public figure in the advertisement.