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by BriV

The first ad about the cigarettes is absolutely horrible. We know that smoking is bad for you but this add is trying to tell the audience that Doctors think it is okay to smoke. Also that the Doctors prefer that type of cigarettes. It is appealing to peoples logos because they need to use their logic in order to sort things out.

The second ad is with Katy Perry and is showing that you should use this particular brand of face wash because it will give you flawless looking skin like her. It is appealing to both pathos and ethos because it is playing on emotions as well as using a celebrity to promote the product.